How we documented the GAIA Congress 2017 using Twitter

I was involved in yet another Conference (4th GAIA Panhellenic Congress 2017) in terms of organizing the use of social media and I believe that it was a successful one in this sense.

To make a long story short, the challenging fact was that the audience of the Conference was highly heterogeneous, ranging from farmers and representatives of agricultural cooperatives to agricultural advisors, SMEs, various actors of the agrifood chain, members of EU projects related to agriculture and policy makers, to name a few. This heterogeneity reflected the differences in using and making use of social media during the Conference. It was obvious that we needed to prepare things in a way that would allow us to provide a feed of the Conference's outcomes adapted to the needs of different audiences with different needs and characteristics. But we were up to the challenge :-)

Preparation

First we had to select the most appropriate channel for sharing the news; Twitter was the winner, thanks to its nature which favors sharing short news items constantly, including media (e.g. photos, videos and even slides). On top of that, Twitter has a proven successful history of being used for the same purpose in numerous Conferences. On the other hand, using other media like Facebook (or even worse LinkedIn) for such purpose, creates an overload of information on channels that are used more 

After selecting the medium, we spent time on organizing our resources: There were different organizations behind the Conference, each one with its own audience and each one had to share the outcomes of the Conference instantly, using the appropriate language. So we had the Twitter accounts of GAIA Epiheirein, GAIA's EU Office located in Brussels (@GAIA Epicherein EU), NEUROPUBLIC, along with our personal Twitter accounts. We also had people managing these accounts so that we could tweet individually.

We started with the definition of the hashtag for the Conference (#GAIACongress17), which we arranged to be displayed on the video wall of the conference even before it started, so that participants would know which hashtag to use when tweeting.

Then, we built a list of the Twitter account of the speakers and lists of hashtags which were of relevance to the Congress, so that we would maximize the impact of our tweets. This alone takes a lot of time and effort, since we need to be accurate - I still remember seeing tweets mentioning a totally different person than the one intended or a hashtag that is frequently used in other contexts (e.g. gaming).

Last but not least, we split the responsibilities among the different Twitter accounts; for example, sessions of interest only to Greek farmers would mostly be covered by the GAIA Epicherein account in Greek, sessions of interest (and with foreign speakers) to EU farmers would mostly be covered by the GAIA Brussels account in English while sessions and presentations/talks related to smart farming and technology in general would be covered by the NEUROPUBLIC account (also in English).

Implementation

Despite the fact that we had carefully organized things, it was obvious that one should be able to cover for the others; in several cases, we had our main Twitter managers running up and down for setting things up, moderating panels of the Conference and making last minute arrangements with panelists and participants. In this sense, we succeeded in using different accounts so that we would not leave any part of the Conference unreferenced.

Future #CAP: tackling the challenges of competitiveness, climate change & environment via a well targeted policy.

Supporting farmers or agricultural land?

For Member States or for farmers? @TassosHaniotis @Gaia_Brussels #GaiaCongress17 pic.twitter.com/LlWHsu6p5M

— Farm Europe (@FarmEurope) November 10, 2017

The use (and display) of the Conference's hashtag allowed others to make use of it and be involved in the conversation, which was one of the most important aspects. We kept mentioning participants and their organizations in our tweets, so that they would also be engaged (and they did). We also mentioned non-participating organizations when tweeting something of interest to them, so that they would also keep an eye on the updates.

“Η εφαρμογή των νέων τεχνολογιών στην καθημερινότητα του αγρότη αποτελεί προτεραιότητα τoυ #MinDigitalGr”
Ομιλία του Υπουργού ΨΗΠΤΕ στο #GaiaCongress17 pic.twitter.com/ySIDJLwlnN

— MinDigitalGr (@MinDigitalGr) November 10, 2017

This resulted in various Twitter accounts being involved in the Conference's discussions which allowed us to spread the progress and outcomes of the Conference at a wider audience - much wider than the one consisting of only the participants. Apart from that, the intensive use of Twitter allowed us to create a simple documentation of the event for future reference, including quotes, images and other media.

Talking about open data during the 4th Panhellenic Congress for the Development of Greek Agriculture

GAIA EPICHEIREIN held its 4th Panhellenic Congress for the Development of Greek Agriculture (brief description in English here) at Thessaloniki, Greece between 9 and 10 of November 2017. This year, the Congress was themed "Innovation & Knowledge in the primary sector: Releasing the dynamic of rural areas".

The aim of the Congress was to highlight the importance of innovation and knowledge not only for improving agricultural entrepreneurship and competitiveness of the Greek agricultural sector - and at the same time, but also in addressing effectively EU challenges like food security and the production of safe food products, the protection of the environment, mitigating climate change etc.

On Thursday, November 9th, in the context of the Congress, I participated in a Workshop titled "Digitization in the food supply chain". There, I had the opportunity to talk about the recent advances of data collection, analysis and processing in the agrifood sector. My presentation was aimed mostly at those not familiar with the concept of open data in agriculture and the importance of data in modern agricultural systems like smart farming. I provided the background, info on the types and sources of open data and presented the use case of NEUROPUBLIC, as one of the organizations making use of both open and not open data for building data-powered services that serve different needs of the agrifood sector (ranging from smart farming advisory services to CAP support and agricultural insurance ones).

I even had the opportunity to briefly mention GODAN as the main initiative working towards the facilitation of publication and use of open data in the fields of agriculture and nutrition and the entity to facilitate the networking of various open data stakeholders.

H χρήση ανοικτών δεδομένων στην γεωργία from Vassilis Protonotarios

What I really found interesting was the fact that speakers before me referred to the importance and role of data in different aspects of the agrifood chain without highlighting the role of the availability and accessibility of data as open data - this allowed me to make references to the previous presentations and explain that without open data, almost none of these would have been possible.

All in all, it was another positive experience and yet another opportunity for me to talk about open data - focusing on real applications and impact on agriculture and food production.