I recently came across two interesting publications by GFRAS - the Global Forum for Rural Advisory Services:
1. Social media policy guidelines for agricultural extension and advisory services (PDF): This is a really short document providing some well-though and useful guidelines for the selection and use of social media on behalf of an organization,
2. Social media: Shaping the future of agricultural extension and advisory services (PDF). This is a 38-page study that discusses the role of social media in the context of agricultural extension and advisory services. By defining the context, the authors are able to provide useful insights on the use of social media in information and knowledge sharing in the agri-food sector.
As I am using social media for various purposes - not only for my own professional purposes but also on behalf of an SME like Agroknow, I found both publications to be really useful for anyone working with social media in the agrifood sector - and not only. What makes them so useful is the fact that they do not address marketing and business-related challenges that social media aim to address; there are plenty of publications providing this perspective - instead, they focus on the use of social media for serving information and knowledge sharing purposes, which is the scope of the extension and advisory services.